The marketing orientation measure of corporate globalization measures the extent to which firms globalize or localize their marketing strategies

Question

Quizplus · Accepted Answer

The marketing orientation measure of corporate globalization indeed assesses how companies adapt their marketing strategies to either globalize and present a uniform approach across different markets or localize and tailor their strategies to fit the specific needs and preferences of each local market.

The Marketing Orientation Measure of Corporate Globalization Measures the Extent