In adapting corporate cultures to national culture influences, international firms must take account of two key influences: societal competitiveness and shareholder-stakeholder orientations

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International firms must consider societal competitiveness, which reflects how societies compete on a global scale, and shareholder-stakeholder orientations, which indicate whether a society prioritizes shareholder wealth maximization or broader stakeholder interests. These factors significantly influence how corporate cultures adapt to national cultures.

In Adapting Corporate Cultures to National Culture Influences, International Firms