A consumer products firm finds that 80 percent of its manufacturing is home-market based, but that over 60 percent of industry production is outside of its home market. This firm has performed a:

Question

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The firm has analyzed the distribution of its manufacturing relative to the industry standard, focusing on the geographical aspect (home-market vs. outside home-market). This is a form of corporate and industry resource deployment analysis, as it assesses how resources (in this case, manufacturing capabilities) are allocated both within the firm and across the industry.

A Consumer Products Firm Finds That 80 Percent of Its