A company learns that a primary competitor is putting major resources into selected markets in Eastern Europe and Africa and building portfolios of international and local brands in these areas. The firm has just performed which type of competitive analysis:
A) Total, regional, national sales and market shares
B) A strategic initiative analysis
C) Supply chain strategies
D) None of the above

Question

Quizplus · Accepted Answer

The company has performed a strategic initiative analysis by identifying the competitor's strategic moves in specific markets and their focus on building brand portfolios. This type of analysis looks at the broader strategic actions of competitors rather than just sales figures or supply chain strategies.

A Company Learns That a Primary Competitor Is Putting Major