As consumers become more experienced purchasers, decision-making about products and brands tends to become more male-dominated

Question

Quizplus · Accepted Answer

Consumer decision-making does not inherently become more male-dominated with increased purchasing experience. Decision-making patterns are influenced by a variety of factors including individual preferences, cultural norms, and market trends, rather than simply the gender of the consumer.

As Consumers Become More Experienced Purchasers, Decision-Making About Products and Brands