PETA People for the Ethical Treatment of Animals) is an animal rights group that has over 2 million members across the country and spends millions of dollars on advertising print, broadcast and social media) in order to spread social awareness about their cause each year.Which theory attempts to explain PETA's success?

Question

Quizplus · Accepted Answer

Resource mobilization theory explains PETA's success by focusing on the effective use of resources such as money, media, and membership to promote their cause and achieve their goals.

PETA People for the Ethical Treatment of Animals) Is an Animal