A(n) __________ is the combination of an organization's decisions about what it will do,how it will do it,and why "the what and how" are of such value that customers will pay them.

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A business model describes the rationale of how an organization creates, delivers, and captures value, encompassing the decisions about what services or products it will offer, how it will deliver these to the market, and why these offerings are valuable enough for customers to pay for them.

A(n) __________ Is the Combination of an Organization's Decisions About