A mid-priced chain of hotels, Hometown Suites, strives to make its guests "feel at home" by providing amenities such as microwaves in every room.Comment cards are used to get feedback on the importance of such amenities by asking guests to rate them using the scale: ___ Essential ___ Important ___ Not Important.
These data are _________________________ .
A)qualitative
B)nominal
C)ordinal
D)both A and B
E)both A and C

Question

Quizplus · Accepted Answer

The data collected from the comment cards are qualitative because they describe attributes or categories (in this case, the importance of amenities) rather than numerical values. They are ordinal because the categories have a natural order: Essential, Important, Not Important.

A Mid-Priced Chain of Hotels, Hometown Suites, Strives to Make