_____ is the number of different target consumers who are exposed to a commercial at least once during a specific period, usually four weeks.
A)Interaction
B)Frequency
C)Selectivity
D)Connectivity
E)Reach

Question

Quizplus · Accepted Answer

Reach is the correct term for the number of different target consumers who are exposed to a commercial at least once during a specific period, such as four weeks. It measures the extent of audience exposure to a particular advertisement or campaign.

_____ Is the Number of Different Target Consumers Who Are