A face-to-face sales presentation of a good or service to a prospective customer is called:
A)market research
B)personal selling
C)institutional selling
D)sales promotion
E)comparative selling

Question

Quizplus · Accepted Answer

Personal selling involves a direct interaction between a salesperson and a prospective customer, typically in a face-to-face meeting, aimed at making a sale.

A Face-To-Face Sales Presentation of a Good or Service to a Prospective