The brand name Cover Girl appeared in a young adult novel called Cathy's Book: If Found Call (650) 266-8233.One sentence in the book reads: "a killer coat of Lipslicks, a line of Cover Girl lip glosses.Procter &Gamble promoted the novel at beinggirl.com Web site in exchange for the mention.This is an example of"
A) advocacy marketing
B) co-marketing
C) supportive advertising
D) collateral marketing
E) product placement
Correct Answer:
Verified
Q71: Which of the following statements describes an
Q72: What are the two distinct markets toward
Q73: Which of the following is a type
Q74: In the newspaper comics, Cathy is often
Q75: Which of the following statements describes an
Q77: Which of the following is an example
Q78: _ is the number of different target
Q79: Which of the following is a type
Q80: Advertising can be found:
A)on television
B)on radio
C)in direct
Q81: _ are marketing events or sales efforts
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