The marketing concept:
A)achieves long-term organizational goals
B)satisfies customer wants and needs legally and responsibly
C)focuses on customer wants so the company can differentiate its product from its competition
D)integrates all of the company's activities to satisfy customer wants
E)does all of the above

Question

Quizplus · Accepted Answer

The marketing concept involves achieving long-term organizational goals, satisfying customer wants and needs in a legal and responsible manner, focusing on customer wants to differentiate products from competition, and integrating all company activities to satisfy customer wants. Thus, it encompasses all the options listed.

The Marketing Concept