Customer satisfaction:
A)refers to the customer's feeling that a product has met or exceeded expectations
B)determines what kind of marketing strategy will be used
C)is the same as customer value
D)is only important to companies that have a differential competitive advantage
E)is accurately described by all of the above

Question

Quizplus · Accepted Answer

Customer satisfaction refers to the feeling of fulfillment or pleasure that comes from having one's expectations met or exceeded by a product or service. It is not synonymous with customer value, does not solely determine marketing strategy, nor is it only important to companies with a differential competitive advantage.

Customer Satisfaction