Vegetarians have the upper hand in Mumbai, India, where not eating meat is a centuries-old tradition.In a booming Indian economy, the vegetarians are outnumbering the meat-eaters in many metropolitan areas.In response to this growing vegetarianism (especially among the middle class), franchises like Pizza Hut have created 100 percent vegetarian menus.By eliminating all meat from pizzas, the Indian Pizza Huts have engaged in a _____ strategy.
A)product
B)place
C)promotion
D)production
E)pricing

Question

Quizplus · Accepted Answer

By creating 100 percent vegetarian menus, Pizza Hut has adapted its product offerings to meet the dietary preferences and cultural practices of the local market in India, which is a product strategy.

Vegetarians Have the Upper Hand in Mumbai, India, Where Not