Personal selling, advertising, public relations, and sales promotions are decisions made when planning the _____ strategy.
A)place
B)promotion
C)possession
D)pricing
E)product

Question

Quizplus · Accepted Answer

These are all components of the promotion strategy within the marketing mix, which aims to communicate the value of a product or service to customers.

Personal Selling, Advertising, Public Relations, and Sales Promotions Are Decisions