Roger Wu has decided to buy a new Porsche.Since there are no Porsche dealers in his community, he must travel almost 200 miles to a find a Porsche dealer to purchase the car of his dreams.For Wu, a Porsche is a _____ product.
A)generic
B)sought
C)specialty
D)shopping
E)nondurable

Question

Quizplus · Accepted Answer

Specialty products are those for which customers have a strong preference and are willing to make a significant effort to obtain, such as traveling a long distance to purchase a specific brand or item. In this case, Roger Wu's willingness to travel almost 200 miles to buy a Porsche indicates that, for him, a Porsche is a specialty product.

Roger Wu Has Decided to Buy a New Porsche