Ocean Spray first introduced cranberry juice drinks.Then it introduced Cranapple (a cranberry and apple juice mix) also sold under the Ocean Spray brand.This is an example of a:
A)flanker brand
B)line extension
C)franchise extension
D)product brand
E)generic brand

Question

Quizplus · Accepted Answer

This is an example of a line extension, where a company expands its existing product line (in this case, cranberry juice drinks) with new flavors or variations (Cranapple), under the same brand name (Ocean Spray).

Ocean Spray First Introduced Cranberry Juice Drinks