To stay a market leader in the confectionary industry, Jelly Belly, the jelly bean manufacturer, must keep coming up with new flavors.In 2006, it released its Soda Pop Shoppe collection, which was developed after company employees were asked to suggest as many potential new jelly beans tastes as they could without being criticized for any of their ideas, no matter how outlandish.What method did Jelly Belly use to come up with this new product line?

Question

Quizplus · Accepted Answer

Jelly Belly used brainstorming, a method where participants are encouraged to come up with as many ideas as possible, without criticism, to foster creativity and generate a wide range of potential solutions or products.

To Stay a Market Leader in the Confectionary Industry, Jelly