Life Savers Gummies Fruit Splosions, liquid-filled gummies combined with a burst of real fruit juice, are a new product for The Wrigley Co..Before marketing the product nationwide, Wrigley gave out samples of the candy at several rock concerts and then recorded consumers' feelings about the candy, its taste, and its name.In which stage of the new-product development process would this have happened?
A)prospecting
B)brainstorming
C)focus group management
D)test marketing
E)screening

Question

Quizplus · Accepted Answer

Test marketing involves giving out samples of a new product to gauge consumer response before a full market launch, which matches the description of Wrigley's actions with the Life Savers Gummies Fruit Splosions.

Life Savers Gummies Fruit Splosions, Liquid-Filled Gummies Combined with a Burst