Korber is the world's largest producer of cigarette manufacturing equipment.As growth in the world tobacco consumption declines, it is obvious that Korber will face a bleak future unless it is able to divest itself of its connection to the cigarette industry and start anew.In other words, Korber needs to engage in:
A)operations research
B)reengineering
C)quality improvement
D)operational control
E)management by objectives

Question

Quizplus · Accepted Answer

Reengineering involves the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical measures of performance such as cost, quality, service, and speed. Given that Korber needs to significantly change its business model away from the declining cigarette industry to ensure future success, reengineering is the most appropriate strategy. It implies a deep change in how the company operates, potentially moving into new markets or areas of production.

Korber Is the World's Largest Producer of Cigarette Manufacturing Equipment