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Michael Bronner Made a Killing in the Direct Marketing Business

Question 33

Multiple Choice

Michael Bronner made a killing in the direct marketing business as the cofounder and CEO of Bronner Slosberg Humphrey, a wildly successful direct-marketing firm.His newest venture, Upromise Inc., enlists some of America's largest corporations to help families pay for college and is extremely successful.The 40-year-old Bronner will more than likely start at least one more new company before he retires because Bonner is a(n) :


A) interpreneur
B) multipreneur.
C) intrapreneur
D) growth entrepreneur
E) micropreneur

Correct Answer:

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