Michael Bronner made a fortune in the direct marketing business as the cofounder and CEO of Bronner Slosberg Humphrey, a wildly successful direct-marketing firm.His newest venture, Upromise Inc., enlists some of America's largest corporations to help families pay for college and is extremely successful.Entrepreneur Bonner would more than likely have which of the following characteristics?

Question

Quizplus · Accepted Answer

Michael Bronner's success in founding and leading a successful direct-marketing firm and then creating Upromise Inc., a venture that involves collaboration with large corporations to help families afford college, suggests he possesses characteristics common to successful entrepreneurs. These include being ambitious (to achieve high goals), independent (to start and lead companies), self-confident (to pursue his vision despite challenges), and visionary (to see and act on opportunities for new ventures).

Michael Bronner Made a Fortune in the Direct Marketing Business