Marc Adler is the owner of Macquarium, a multimillion-dollar communications company that does everything from video productions to creating Web sites to public relations campaigns.Macquarium has done this sort of work for BellSouth and SnapOn Tools.Even though these companies could have prepared their videos and created their Web sites in-house, these tasks were:
A) outsourced
B) supplied outside normal channels
C) autonomous productions
D) seen as conflicting with the mission statements of the companies
E) supplied as part of a relational marketing strategy
Correct Answer:
Verified
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