In international licensing,the licensor is the domestic firm that allows the licensee to use its trademark or brand.

Question

Quizplus · Accepted Answer

In international licensing, the firm that owns the trademark or brand is called the licensor and it allows a foreign company, known as the licensee, to use its intellectual property in exchange for royalties or other forms of compensation. Therefore, the statement is true.

In International Licensing,the Licensor Is the Domestic Firm That Allows