CoolBrands International has entered an agreement with Binney & Smith to create a line of frozen novelties based on the Crayola brand, including pops, bars, sandwiches, cups, cones, sundaes and shakes.CoolBrands will pay Binney & Smith a royalty for the right to use the Crayola trademark.This is an example of:

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This is an example of a licensing agreement, where CoolBrands International pays Binney & Smith a royalty for the right to use the Crayola trademark to create and sell a line of frozen novelties.

CoolBrands International Has Entered an Agreement with Binney & Smith