Spanish customers view toothpaste as a cosmetic while consumers in the Netherlands view it as a necessary part of daily hygiene and use three times as much their Spanish counterparts.This example of _____ shows how important it is for marketers to understand.
A)local content laws
B)cultural differences
C)nationalistic standards
D)expropriation laws
E)trade regulations

Question

Quizplus · Accepted Answer

This example highlights the importance of understanding cultural differences, as they can significantly impact consumer behavior and preferences, such as the perception and usage of products like toothpaste.

Spanish Customers View Toothpaste as a Cosmetic While Consumers in the Netherlands