Archer Daniels Midland Co.(ADM) has joined with Baron Spices and Seasonings to market spices, seasonings and herbs to the foodservice industry.ADM will provide the raw materials, and Baron will act as the distributor and use its already existing relationships with participants in the food service industry to make a success of this:

Question

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This is a strategic alliance because ADM and Baron Spices are collaborating to leverage their respective strengths (raw material supply and distribution network) to achieve a common business goal in the foodservice industry.