Adibok knows that it produces and sells high-quality athletic shoes. Wurkout knows that it produces and sells low-quality athletic shoes. According to the signaling theory of advertising,

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The signaling theory of advertising suggests that high-quality producers, like Adibok, have an incentive to spend heavily on advertising to signal the quality of their products to consumers. In contrast, low-quality producers, like Wurkout, do not benefit as much from such signaling because the cost of advertising is not justified by their product's quality.

Adibok Knows That It Produces and Sells High-Quality Athletic Shoes