Denis buys strawberries, and he would be willing to pay more than he now pays. Suppose that Denis has a change in his tastes such that he values strawberries more than before. If the market price is the same as before, then
A)Denis's consumer surplus would be unaffected.
B)Denis's consumer surplus would increase.
C)Denis's consumer surplus would decrease.
D)Denis should buy fewer strawberries than before.

Question

Quizplus · Accepted Answer

Consumer surplus is the difference between what a consumer is willing to pay for a good and what the consumer actually pays. If Denis values strawberries more than before but the market price remains the same, his willingness to pay increases while the actual price does not, thereby increasing his consumer surplus.

Denis Buys Strawberries, and He Would Be Willing to Pay