A key step in using the Method of Equal-Appearing Intervals would be to:
A) make sure all items pointed in the same direction of valence
B) make sure there were many items that reflected strong opinions
C) make sure there were many items reflecting neutral opinions
D) ensure opinions in both directions while eliminating more extreme ones

Question

Quizplus · Accepted Answer

The Method of Equal-Appearing Intervals is a scaling technique that involves creating a series of items that reflect opinions in both directions while eliminating more extreme ones. This ensures that the items are evenly spaced along the continuum of opinion and that respondents can easily identify the item that best represents their own opinion.

A Key Step in Using the Method of Equal-Appearing Intervals