When attempting to forecast the demand for a new product,
A) market research might be used.
B) historical analogy might be used.
C) there is no history on which to base a forecast.
D) all of the above.

Question

Quizplus · Accepted Answer

All of the options are valid approaches when forecasting demand for a new product: market research can provide insights, historical analogy can offer comparisons with similar products, and there is no direct historical data for the new product itself.

When Attempting to Forecast the Demand for a New Product