Marketing is the function of a value chain that includes:
A) the detail and engineering of products
B) the coordination and assembly of resources to produce a product or deliver a service
C) the generation of, and experimentation with, ideas related to new products, services, or processes
D) the manner by which individuals or groups learn about the value and features of products or services

Question

Quizplus · Accepted Answer

Marketing involves the activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large, which includes how individuals or groups learn about the value and features of products or services.

Marketing Is the Function of a Value Chain That Includes