A person may be persuaded to change their attitude about an issue (e.g., raising taxes) by reading a newspaper article. If the person is feeling sad when they are reading the article, what might we hypothesize about this person's experience based on the research studies described in Chapter 10's section about persuasion?
A) If the message in the article is sadness-framed it is more likely to promote attitude change than if the message is anger-framed.
B) If the message is happiness-framed it is more likely to promote attitude change than if the message is sadness-framed.
C) Being in a sad mood makes it unlikely that the person will be persuaded, regardless of what they read about in the newspaper.
D) Being in a sad mood makes it highly likely that the person will be persuaded, regardless of the quality or approach taken by the article.
Correct Answer:
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