When individuals provide survey responses that represent them in the most positive way, even if the responses are untrue, this is called
A) nonresponse bias.
B) coverage error.
C) social desirability bias.
D) testing effects.

Question

Quizplus · Accepted Answer

Social desirability bias occurs when respondents answer questions in a manner that will be viewed favorably by others, often leading to over-reporting of good behavior or under-reporting of bad behavior.

When Individuals Provide Survey Responses That Represent Them in the Most