If Some of the Products Developed by I'mASoftwareCo

If some of the products developed by I'mASoftwareCo. must face market competition that can very quickly produce either an identical product or a close substitute for it, then

A) it may decide against R&D projects of this sort.
B) it will have to figure out innovative ways to prevent adaptation and copying of its products.
C) the other firms will all save on their R&D costs.
D) it must charge more for its products to quickly compensate for the research and development costs.