A manufacturer that only allows a consumer to purchase one product if they also buy another product is using _______ to increase its profits.
A) exclusive dealing
B) tie-in sales
C) predatory pricing
D) bundle dealing

Question

Quizplus · Accepted Answer

Tie-in sales involve a situation where a consumer is required to buy a second product in order to purchase the first product. This strategy is used by manufacturers to increase sales of less popular products by tying them to more popular ones.

A Manufacturer That Only Allows a Consumer to Purchase One