One of the driving forces behind the adoption of format radio was that ______.
A) radio stations could charge an advertising premium for target audiences
B) paperwork became easier for program directors
C) disc jockeys had a chance to play a wider variety of music
D) it made it easier for record companies to promote new artists
E) radio stations could fulfill their public service requirements

Question

Quizplus · Accepted Answer

Format radio allowed radio stations to cater to specific target audiences, making it easier for advertisers to reach their desired demographic. This in turn allowed radio stations to charge a premium for advertising, making it a driving force behind the adoption of format radio.

One of the Driving Forces Behind the Adoption of Format