In TV syndication, barter deals are usually arranged for new or untested shows.

Question

Quizplus · Accepted Answer

Barter deals are often used for new or untested shows in TV syndication in order to reduce risk for both the distributor and the local station. In a barter deal, the distributor provides the show to the station at no cost in exchange for a certain amount of advertising time that the distributor can sell to advertisers. This allows the distributor to recoup their costs while the station can air the show without having to pay a licensing fee upfront.

In TV Syndication, Barter Deals Are Usually Arranged for New