Use the following to answer questions:
Matching
Match the advertising pioneers with their contribution to the field.
-Smith Brothers
A) First full-service modern ad agency
B) The first cereal company to register a trademark
C) One of the first brand names
D) Prototype of the first ad agency
Correct Answer:
Verified
Q83: Any print or broadcast expression for which
Q84: _ has become the dominant form of
Q86: The _ testimonial associates a product with
Q89: An advertising strategy that associates a product
Q90: A/an _ is a sort of blueprint
Q92: Trying to persuade consumers that only a
Q93: Commercial Alert is _.
A) a nonprofit watchdog
Q96: Analyzing ads using the _ principle explores
Q96: Ads featuring hyperbole and exaggeration are called
Q99: A persuasive technique that tries to distance
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