Use the following to answer questions:
Matching
Match the advertising pioneers with their contribution to the field.
-Quaker Oats
A) First full-service modern ad agency
B) The first cereal company to register a trademark
C) One of the first brand names
D) Prototype of the first ad agency
Correct Answer:
Verified
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Q75: Which of the following is not an
Q79: In the 1990s, GM sold its Saturn
Q83: Any print or broadcast expression for which
Q84: Use the following to answer questions:
Matching
Match the
Q84: _ has become the dominant form of
Q85: _ are large conglomerates of ad agencies
Q92: Trying to persuade consumers that only a
Q97: _ is a market-research strategy that measures
Q98: Which of the following is not a
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