Exxon's response to the 1989 Valdez tanker oil spill in Alaska is an excellent example of a company's use of thoughtful crisis management to help its public relations.

Name: Exxon's response to the 1989 Valdez tanker oil spill in Alaska is an excellent example of a company's use of thoughtful crisis management to help its public relations.
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Exxon's response to the 1989 Valdez oil spill was widely criticized for being slow and inadequate, damaging its public relations.

Exxon's Response to the 1989 Valdez Tanker Oil Spill in Alaska