When a media business relies on indirect payments for most of its revenue, consumers tend to ______.

Question

Quizplus · Accepted Answer

When a media business relies on indirect payments (advertising, sponsorships, etc.) for most of its revenue, consumers become commodities that are sold to advertisers, who are the real clients. The media company's primary goal becomes delivering a desirable audience to advertisers. This can result in consumer needs and preferences being secondary to the needs of advertisers.

When a Media Business Relies on Indirect Payments for Most