Product differentiation strategy is to
A)provide superior service at a premium price.
B)provide superior service at a low price.
C)provide regular service at a low price.
D)provide regular service at a high price.

Question

Quizplus · Accepted Answer

Product differentiation strategy focuses on the creation of unique products and services that set one company apart from another. This strategy is usually achieved by offering superior service or quality at a premium price. Consumers are willing to pay a higher price for a product or service that is perceived to be of higher quality or value. Therefore, by providing superior service at a premium price, a company can differentiate itself from competitors and attract customers who are willing to pay for the added value.

Product Differentiation Strategy Is to