The revenue that is forgone from an alternative use of an asset, such as cash, is called opportunity cost.

Name: The revenue that is forgone from an alternative use of an asset, such as cash, is called opportunity cost.
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Quizplus · Accepted Answer

Opportunity cost refers to the benefit that is missed or given up when an investor, individual, or business chooses one alternative over another. Hence, the revenue forgone from not choosing the next best alternative use of an asset, like cash, is indeed called opportunity cost.

The Revenue That Is Forgone from an Alternative Use of an Asset