What idea is best illustrated by the example of Alamo auto rentals offering unlimited mileage to drivers and the practice being adopted by other auto rental firms?
A) start-ups
B) diffusion
C) invention
D) fast-second strategy

Question

Quizplus · Accepted Answer

The example of Alamo auto rentals offering unlimited mileage to drivers and the practice being adopted by other auto rental firms best illustrates the concept of diffusion, which refers to the spread of an innovation or idea through a social system. In this case, Alamo's innovation of offering unlimited mileage was adopted by other rental firms, indicating that it successfully diffused through the industry. Start-ups refer to new businesses or organizations, invention refers to the creation of a new idea or product, and fast-second strategy refers to the strategy of quickly adopting and improving upon an existing innovation. While these concepts may be related to the example provided, they are not the best choice for the idea being illustrated.

What Idea Is Best Illustrated by the Example of Alamo