(Last Word): the Ability of Personalized Pricing by Online Retailers

(Last Word) : The ability of personalized pricing by online retailers to price discriminate

A) is enhanced by Big Data's ability to accurately determine a buyer's reservation price.
B) is only effective at the group level.
C) means that buyers with more elastic demand face systematically higher prices.
D) is limited by buyers' willingness and ability to easily search out lower prices at other online sites.