When people react to (or perceive) identical situations differently in different contexts, we call that the

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The framing effect refers to how a particular context or frame can influence the choices and attitudes of individuals. It is when people react or perceive identical situations differently in different contexts. For example, offering two products side by side, one priced as $100 and the other as $95, despite the price difference being minimal, frames the buying decision in dissimilar contexts for many customers, affecting their choice.

When People React to (Or Perceive) Identical Situations Differently in Different