According to behavioral economics, one major cause of self-control problems (such as strictly following through on "new year's resolutions")is

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Time inconsistency refers to the idea that people may change their preferences over time, especially in ways that their future selves would not agree with. This concept is a major cause of self-control problems, such as difficulties in sticking to New Year's resolutions, because individuals may overvalue immediate rewards at the expense of long-term goals.

According to Behavioral Economics, One Major Cause of Self-Control Problems