How did Apple overcome consumers' diminishing marginal utility for iPads?
A)Apple lowered the price of iPads so that previous buyers would purchase another unit.
B)Apple introduced new features to entice previous buyers to purchase new models.
C)Apple ignored the problem and focused solely on attracting new buyers.
D)Apple was unable to overcome the problem and has faced steadily declining sales.

Question

Quizplus · Accepted Answer

Apple introduced new features in subsequent iPad models to entice both previous and new buyers, thereby overcoming the diminishing marginal utility by making each new version of the iPad appear more valuable or desirable.

How Did Apple Overcome Consumers' Diminishing Marginal Utility for IPads