(Consider This) At fast-food restaurants
A) consumers enjoy complete and accurate information.
B) decisions are usually made by trial and error.
C) decisions entail comparisons of marginal costs and marginal benefits.
D) benefits always exceed costs.

Question

Quizplus · Accepted Answer

Decisions at fast-food restaurants entail comparisons of marginal costs and marginal benefits. Consumers have to weigh the benefits of the food they want to order against the cost of that particular item. For example, they may consider the marginal utility of an additional burger versus the marginal cost of the extra money they will spend to buy it. This process is an example of rational decision-making, and it involves comparing the marginal benefits and costs associated with different choices.

(Consider This) at Fast-Food Restaurants